SEO Keywords

This Is Why Organic Search Keywords Are Essential for Your Online Business

Search engine optimization is the core of many a digital marketing strategy. It seems like every month there’s a new SEO tactic or strategy being “discovered.” When implementing a marketing strategy for your online business, it’s important not to get … Read More


4 Reasons Why All CMO’s Love Call Attribution

The title of Chief Marketing Officer is a weighty one. The CMO is ultimately the party responsible for the effectiveness of a marketing campaign. The CMO also has to constantly monitor the marketing strategy and check whether it’s going where … Read More


Advantages of Playing Whisper Messages

Whisper messages, also known as call whispers or call screening, helps businesses handle incoming calls more effectively. A surprising number of companies are unaware of the many benefits whisper messaging can provide. Almost all large companies depend on whisper messaging … Read More

Customer Support

7 Ways to Improve Your Company’s Customer Support System

The customer support system of a company is extremely important for keeping customers satisfied and coming back. Customer support problems, if not solved properly, can snowball into courtroom drama. Therefore, all businesses must invest in providing high-quality customer care. Here … Read More


Importance of DNI for Evaluating Parallel Online Advertisement Campaigns

DNI stands for Dynamic Number Insertion. DNI software is emerging as a highly useful tool for analyzing the effectiveness of advertising campaigns. This article will explain how DNI software can benefit your current marketing strategy, especially if you are running … Read More

Cloud Storage

Benefits of Using Cloud Archive Solutions to Store Sales Calls

Call recording and tracking offer amazing marketing and promotional benefits for businesses. Therefore, more and more companies are recording customer support and inquiry calls for research and protection in possible legal disputes. Recording phone conversations is easy. The problem is … Read More


Can I Interpret Linguistic Cues Through Call Analytics?

Call analytics has many uses. You can track phone calls to their original advertisement. Also, you can use call analysis software to record conversations and monitor them (legally, of course). Call analytics can help you eliminate unnecessary costs in your … Read More


Do Consumers Support or Oppose Call Recording?

There’s no dispute that recording customer calls can benefit business marketing campaigns in amazing ways. Call recording is the most used tool for sales linguistics. Call recording can also generate valuable data about the nature of the company’s target customer … Read More


Does Call Tracking Invade Customer Privacy?

Call tracking—just the mere mention of the words evoke images of surreptitious and possibly illegal activities. Call tracking, in the context of this article, refers to a marketing strategy employed by many companies big and small alike. Consumers may be … Read More

B2B and B2C

How Can Consumer Call Recordings Benefit B2C Marketing?

B2C marketers rarely think of call recordings as an effective way to boost sales. Regardless of popular misconceptions, call recordings can be a highly beneficial tool to improve any B2C marketing plan. Let’s look at some of the amazing benefits … Read More